All work

LoquiRugged smart device

A complete product presentation built to make industrial construction, material contrast, and key controls feel precise, premium, and believable.

Explore the motionWatch original animation
Front presentation of the Loqui rugged smart device with its brand mark on the display
Product animation1920 × 1080 master
Discipline
3D visualization
Industry
Consumer hardware
Motion
5-second reveal
Delivery
Renders + animation

Project overview

One product, presented as a complete visual system.

SRplanet created the product model, high-definition studio renders, and a concise motion sequence. The visual direction focused on the device’s layered protective frame, material separation, and key controls from clear, product-led angles.

Project facts

Client
Confidential technology client
Industry
Consumer electronics / hardware
Service
3D product visualization
Scope
Model, materials, lighting, renders & motion
Deliverables
3 HD renders + 5-second animation
Output
1920 × 1080

Challenge & response

Rugged enough to feel functional. Refined enough to feel premium.

Small hardware details had to remain readable across reflective surfaces, dark materials, still renders, and a very short animation.

01

The challenge

Keep a layered assembly visually clear.

A slim electronic body, protective corners, exposed hardware, side controls, reflective glass, and multiple finishes all needed to read as one believable product.

02

Our response

Model, light, and move every layer with purpose.

The device was built as a controlled hard-surface assembly, then presented through soft studio lighting and measured camera movement that keeps attention on the form.

Scroll-directed Loqui product animation

The rugged smart device slides into view from above, transitions to its rear, rotates toward the front display, reveals the Loqui identity, and fades to black.

Front view of the Loqui rugged smart device with its wireless brand mark

01Reveal

The product enters with purpose.

A clean front view drops into place, introducing the Loqui identity before the construction story begins.

02Protection

Protection becomes readable.

The view resolves at the rear to reveal the camera panel, NFC surface, visible fasteners, metal rails, and IP68-marked frame.

03Transition

Every angle connects.

A controlled rotation carries the device from its protection-first construction back toward the front display.

04Identity

Connection, made visible.

The movement resolves into the Loqui wordmark and wireless symbol—a quiet brand moment that gives the short film a clear finish.

Selected views

The still presentation carries the same controlled lighting and material language as the animation, so each view feels like part of one product system.

Rear view of the Loqui device showing its camera panel, fasteners, NFC area, metal rails, and IP68-marked frame
Rear presentationLayered frame · Camera panel · NFC surface
Angled side profile of the Loqui rugged smart device
Side profileControls · Metal rail · Product depth
Front view of the Loqui rugged smart device with its illuminated brand mark
Front presentationDisplay surface · Protective geometry · Identity

Motion breakdown

Five seconds, shaped into three clear beats.

The sequence communicates the product quickly enough for presentations, websites, and social media while preserving a deliberate visual rhythm.

  1. 01

    Opening

    An abstract silhouette establishes material and scale before the full device is shown.

  2. 02

    Reveal

    The pull-back and rotation expose the layered construction and carry the rear view into the front.

  3. 03

    Resolve

    The final movement settles into the Loqui wordmark and wireless symbol.

Design details

The decisions behind the final visuals.

01 / Form

Rugged silhouette

Reinforced corners, a raised frame, and visible hardware create a strong industrial profile without hiding the core device.

02 / Materials

Controlled contrast

Dark polymer, brushed metal, glossy display surfaces, and subtle fastener finishes keep each component visually distinct.

03 / Lighting

Soft studio lighting

Large diffused sources reveal edges and material changes while keeping reflections clean and product-focused.

04 / Motion

Efficient reveal

The short sequence communicates the construction through controlled camera movement instead of relying on excessive effects.

Deliverables

What the client received.

Complete 3D product model
Three HD studio renders
Five-second product animation
Front, rear, and side views
1920 × 1080 output
Web and presentation-ready media

Project outcome

A complete visual package for product communication.

The final media makes the device’s design, material separation, and rugged construction understandable without depending on a physical photoshoot.

  • 01Consistent product identity across still and motion media
  • 02Clear presentation of construction and material details
  • 03High-definition assets ready for digital communication
  • 04A concise animation suited to modern marketing channels

Related capabilities

Three disciplines, one consistent product story.

Product modelling

Detailed hard-surface assets created from drawings, references, CAD data, or physical product information.

Product rendering

Studio visuals for websites, campaigns, e-commerce, presentations, and product launches.

Product animation

Short motion pieces, feature demonstrations, and cinematic reveals built around communication goals.

Start a product visualization

Present the product before the photoshoot.

Share your drawings, CAD files, sketches, or product references. SRplanet can turn them into high-quality 3D renders and motion content for launch.

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